Re-Viewing Visual Literacy in the “Bain d’ Images” Era By Maria D. Avgerinou https://journals.sagepub.com/doi/pdf/10.1177/1470412910372760
This article interested me because as an artist who would like to dive into animation and digital art, more specifically character design and having a deep love for toys/collectibles such as figures and plushies, I thought it would help broaden my knowledge on how cute stuff and marketable art is viewed and how it can be distinguished from like branding and franchising. It also went into the design of these toys; unlike licensed toys from TV shows and movies, “Designer Toys” is not instantly recognizable. They don’t have a brand, so the figure is entirely of the artist’s creation. This made me think how hard it is as an artist to make an animation with my character and then create figurines or collectibles of that character. Would that mean it is no longer extended art because I have created something that could be licensed or seen as a brand? It creates a big dilemma because many artists’ characters or works become a brand, and I felt that the author of this article limits what can and cannot be considered a designer toy. It was a very confusing read because later in the article, they discuss artists who have made something like an animation or, in their example, a comic strip and then made a toy based on their character. Overall, though, I felt like I had understood the point: a toy made by an artist is different from a company or brand’s toy because the artist has the freedom to change something about the character whenever they want; they can remove features and add features, but it is not the same as a SpongeBob figurine or a Pikachu figure.
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